Brands shape our world. Stories shape our brands. I am a storyteller.
A powerful story inspires, feels authentic and creates devotion. For me, the most profound stories brands and companies can create are a blend of strategy, technology and design. Strategy guides towards a vision, while design and technology breath life into a brand to pursue that vision. Eventually, a powerful story is a holistic representation of a company’s belief, its vision, its culture, its offering and its visual experience, submerged in a coherent strategy.
All content by Marc Baumann.