I argue that we need to step back and recognise the potential of our innate and unique human abilities. I want to show that this will allow us to rethink our relationship with machines and our jobs towards a future in which humans excel in a collaborative, symbiotic relationship with intelligent machines that do not replace but complement and amplify our abilities, and vice-versa. This in turn will fill our jobs with purpose, so that we will treat work no longer as a means to an end, but as an end in itself.
Amazon’s stock price has multiplied more than 491 times since its IPO in 1997, making it one of the world’s most valuable companies. However, when renowned international newspapers repeatedly write about a “killer company culture”, a „bruising workplace“, or a “brutal work culture”, it deserves attention all the more. Is there something to it?
For years, the analysts have searched for and tried to predict the next big thing in the consumer technology sector. It hasn’t been the wearables, including the Apple Watch. And it won’t be the “Apple Car”, if that ever finds its way to the light of day. And I also believe that it won’t be virtual reality (VR). In fact, it won’t be any hardware-related innovation. The next big thing will be a software-based input method.