Welcome to the Era of AR

Quick thought

Facebook founder Mark Zuckerberg in his keynote presentation at the F8 developers conference on 18.4.2017: 

You may have noticed that we rolled out some cameras across our apps recently. That was Act One. Photos and videos are becoming more central to how we share than text. So the camera needs to be more central than the text box in all of our apps. Today we’re going to talk about Act Two, and where we go from here, and it’s tied to this broader technological trend that we’ve talked about before: augmented reality.

Snap Inc. in its IPO filing

Snap Inc. is a camera company.
We believe that reinventing the camera represents our greatest opportunity to improve the way that people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones. This is because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard. This means that we are willing to take risks in an attempt to create innovative and different camera products that are better able to reflect and improve our life experiences.

While Snapchat proclaimed itself a "camera company", Facebook and Zuckerberg declares it as "Act 1", making it clear that Facebook not only copied major features into the Facebook and Messenger app, but also Snap's whole vision. The future of social communication belongs cameras and augmented reality experiences. It starts on the smartphone, but will soon shift towards other, better suited AR devices companies such as Apple and Samsung are working on. The era of text is over.


Here is a list of 110 current AR/VR start-ups: